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FOR IMMEDIATE RELEASE

Revolutionary Toilet Seat Hinge Design Provides Simple Elegance With A Secure Fit

New XCITE!™ Hinge From Bemis® Is The Latest In "Keep-It-Simple" Technology Trend

SHEBOYGAN FALLS, Wis. (April 16, 2007) - Anytime complexity is removed from the equation, it's a welcomed quality. Bemis Manufacturing Company, the world's leader in innovative product development and progressive toilet seat technology, has created a new toilet seat hinge that doesn't require any mechanical hardware to connect the hinge to the cover and ring. Designated as XCITE!™, Bemis' newest patented hinge technology plays to a consumer obsession for keeping things simple yet elegant.

Using a patented technology, Bemis has developed the new XCITE! hinge by joining two similar polymers together, resulting in a hinge that is very pliable and extremely durable. Because this unique integrated hinge design eliminates visible hardware, any concern over cleaning hard to reach area's in and around a traditional hinge is eliminated.

Bemis' seats that will utilize the new XCITE! hinge are made for the homeowner seeking simple elegance. The XCITE! technology also gives a sleek, hidden and protected hinge design, where the overall stylistic integration of the hinge and toilet seat ring and cover are aesthetically pleasing. For the homeowner, the XCITE! design makes installing the seat easier as well as providing an exceptionally secure mount to the toilet. Where traditional hinges use two mounting points, the XCITE! hinge provides enhanced stability by its continuous connection between the mounts.

"We know that a lot of homeowners' tastes vary significantly when it comes to the style of toilet seat they prefer, but the one reuniting factor that can't be denied—simplicity—is what this new hinge design is all about," says Bemis' Sr. Product Manager, Bob Davis. "XCITE! enhances the elegance they've become accustomed to while providing the level of durability and affordability that they have come to expect from Bemis products."

With durability inherent within the XCITE! hinge design, it also deftly resolves the consumer desire for a secure, zero-wobble fit. At the heart of XCITE!, its simple and refined style makes it an easy choice for today's homeowner.

The XCITE! hinge will soon be available on several models of Bemis seats in both round and elongated sizes. For a list of retailers or wholesalers that will have XCITE!-equipped seats in your area, visit www.BemisMfg.com.