For more information contact:
Dave Racine
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FOR IMMEDIATE RELEASE

Bemis® Cleans Up The Dark Side Of Bathroom Maintenance

Patented Easy•Clean™ Hinge Reserves The Toothbrush For Its Intended Use

SHEBOYGAN FALLS, Wis. (April 16, 2007) - With a scrubbing pad and disinfectant firmly held in rubber-gloved hands, finding access to the dirt and grime that builds up between the toilet seat hinges and the toilet rim is practically impossible without a number of specialized cleaning utensils. Bemis Manufacturing Company has successfully eliminated this phenomenon and consequently radically improved the worst cleaning duty in the house. Breakthrough Easy•Clean hinge technology from Bemis freshens up the unsavory task of sanitizing and conquering the grime that until now was almost inaccessible in the nooks and crannies surrounding the bolts on a common toilet seat.

Through a patented design available only from Bemis, the Easy•Clean hinge rids consumers of the hassles they once endured by giving the seats new functionality. Within seconds, the seat can be removed with a simple twist of the hinges. Only two small posts remain on the back of the toilet rim to allow access to the area that would otherwise be hidden by the seat and continue collecting germs. Once cleaning is complete, users can lock the seat firmly back into place just as quickly as it was removed.

With Easy•Clean hinge technology, replacing the seat is so simple that now when pondering redecorating or remodeling a bathroom, every last detail can be updated and coordinated. Available in an array of contoured styles, colors and designs, Bemis has a seat to complement the shower curtain, the towels, and the bathmat.

"Removing a standard seat can be time consuming and require tools," said Melissa Glancey, product manager for the North American Plumbing Products division of Bemis. "That's probably why most users rarely remove them unless they are replacing their seat, which on average, is once every seven years. Imagine the dirt and grime that can build up in that amount of time, a good comparison is to consider how much dust you find behind furniture when moving it."

"As bathrooms continue to add increased functionality and added comforts, it only makes sense to advance the functionality of the toilet seat as well, especially considering the role it plays in our everyday lives and the amount of use it sees," adds Glancey. "Consumers should expect more from their seat. Families, households with multiple users and consumers that are very concerned about hygiene want a seat like this. They recognize that with Easy•Clean hinge technology, we've not only eliminated the time consuming cleaning hassles we've proactively made it easier to replace the seat for quick bathroom style updates."

Easy•Clean can be found on a variety of durable molded wood toilet seats, more traditional stain-resistant plastic seats as well as anti-microbial soft seats that are made with a molded wood core for increased durability.

Toilet seats featuring the Easy•Clean hinge are available in both round and elongated sizes and in an array of styles and colors by the following Bemis brands: Church®, Mayfair®, Westport® and Bemis®. These seats are available at retailers and wholesalers nationwide. For more information visit www.BemisMfg.com.