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FOR IMMEDIATE RELEASE

Busy Moms, Please Have a Seat

Bemis Manufacturing Company® Launches National 'Search And Rescue' Mission To Find The Ultimate Busy Mom

SHEBOYGAN FALLS, Wis. (April 16, 2007) - For busy moms everywhere, the rush from home to work to errands to chores to soccer practice to the kitchen... all to wake up and do it again the next day, gets to be too much. The hope for extra time is being quickly replaced by the longing for simply enough time. The busy mom's lifestyle is loaded with responsibilities and tasks that all too often go un-noticed and under-appreciated. And, especially with everyday housekeeping, whatever she's able to get done in a single day can get undone even faster. In acknowledgment of all this, Bemis is launching a nation-wide search for the ultimate 'busy mom'.

The relentless stressors on any mom's busy lifestyle are bound to take a toll, both physically and emotionally. Juggling the household duties, kids, a demanding job and whatever's left for a social life-the busy mom's routine is clearly in need of every additional convenience, which is particularly where Bemis' Easy•Clean hinge technology becomes a prized asset. Bemis understands that a mother's work is never done, which is why Bemis is lending a helping hand--and a seat for that matter. Bemis will equip the 'Busy Mom' with the ultimate de-stressing prize bundle that includes:

• Maid Service-Twice a Month for One Year
• Handy Man Service-Two Full Days Over the Course of the Year
• Personal Chef-Twice a Month for One Year
• Massage Therapist/Spa Treatment-Twice a Month for One Year
• Babysitter Allowance-Twice a Month for One Year
• Easy•Clean Seats-For the Entire Home

The responsibilities of a busy mom's chaotic lifestyle are as ubiquitous as the hassles she encounters every day. According to proprietary research, cleaning the bathroom is universally recognized as the worst task in the house-specifically, cleaning the toilet is hands down the most unfavorable task. Based on an online survey of 300 mothers with children under the age of 16, the top stressors in their lives are all related to cleaning. When it comes to the bathroom, this task lies almost solely on the mother, of which 68% say it's solely their responsibility and just 7% say it's their partner's duty.

"Most of us don't have the time, the skill or the interest to get everything done that a mom needs to do on a daily basis - but a mom's gotta do what a mom's gotta do," says Julie Edelman, best-selling author of The Accidental Housewife: How to Overcome Housekeeping Hysteria One Task at a Time. "My goal is to help all the accidental housewives across the country save their home, sanity and manicure when it comes to the grossest of household tasks....particularly the bathroom."

Julie Edelman is an archetypal busy mom that empathizes with the duties that other "domestic divas" find themselves besieged with. Edelman "accidentally" found herself in this position and quickly became known for being a best-selling author and television contributor who is full of witty, helpful hints for busy moms everywhere. Edelman's helpful know-how and tips will be served up at www.BusyMomContest.com as well as assisting as one of the judges when it comes time to name the 'Busy Mom'.

Bemis' crusade to help the busy mom came after it spent years of scrutinizing research and development that resulted in a patented technology that has since revolutionized the unsavory task of cleaning the toilet with a breakthrough hinge technology-Easy•Clean. With a simple twist of the hinge, the entire seat can be entirely removed from the toilet within a matter of seconds, making cleaning a snap. With the secret lying in the hinge, Easy•Clean seats eliminate the hassle of trying to disinfect the unreachable crevasses of a toilet and the seat, saving tons of valuable mom-time.

Although Easy•Clean may play into just one aspect of Mom's day, its impact is pretty significant. Research has also revealed that 84% percent of moms agree that it's hard to clean the toilet seat's intricate nooks and crannies (where the seat bolts to the toilet) and dirt and grime hide from reach. Almost 70% say they hate using toxic cleaning solutions around their kids and 65% feel they can save themselves the effort of deep cleaning the toilet later by cleaning it more frequently. Easy•Clean offers the solution, by allowing for complete seat removal to free up the area for a thoroughly cleansing wipe-down.

With all of the chores, responsibilities and motherly obligations that come along with being a mom on an everyday basis, busy moms agree that 24 hours in a day is simply not enough. Not surprisingly, when asked about the sacrifices they make, busy moms are most likely to neglect themselves (94%) and least likely to neglect their children (38%). These busy moms neglect just about every aspect of themselves, hobbies and interests being at the top of the list at 90%, followed by exercising, eating right, sexuality, sleep, and personal appearance.

Overwhelmingly admitted by busy moms, the problematic truth lies in the fact that a mother's work is never done. Now, armed with a problem-solving innovation, Bemis' epitome of essential convenience in the Easy•Clean toilet seat hinge technology, the Search for the Busiest Mom is the linchpin of the campaign to save busy moms everywhere with an everyday product that actually makes their lives a little easier.